diagnostic & logs
search audit
- Technical Crawl Diagnostics
- Google Search Console Audit
- Server Log File Diagnostics
- Indexation & Penalty Recovery
- Core Web Vitals Health Check
Verified SystemActive
IMVASA
SEO services priced
in the open
Seven services across technical SEO, answer engines and AI search, in three fixed-price packages. One specialist doing the diagnosis, writing the code and shipping it, with the number published before you book anything.
Google Search
Target keywordranks on SERP
#1
ChatGPT & Claude
Cites your content as answer
CITED
Perplexity AI
References verified domain authority
SOURCE #1
E-E-A-T: 99.4%INDEX: HEALTHYSPEED: 98/100
★RANKED // CITED // TRUSTED
WHAT EVERY PACKAGE COVERS
Three kinds of work, one invoice
They get sold separately by most people. I do not price them separately, because fixing one usually moves the others. Every package below includes all three, in whatever proportion your site needs.
SEARCH ENGINE OPTIMIZATION#01
Crawl, structure and speed
A 205 point crawl of your site, a structure where every page reinforces the ones around it, hand written JSON-LD schema, and a page fast enough that nobody gives up before it loads.
✦Crawl, indexation and server log checks
✦Site structure and internal linking
✦Hand written JSON-LD schema
✦Core Web Vitals and page speed
Verified StandardIncluded in every package
TECHNICAL SEO CONSULTING →ZERO-CLICK & DIRECT ANSWERS#02
Direct answers (AEO)
Structuring pages so they get pulled into featured snippets and the direct answer at the top of the results, where a buyer often stops reading.
✦Answers written to be quoted, in 40 to 60 words
✦Featured snippet and FAQ schema
✦Mapping the questions buyers actually ask
✦Readable when a search is spoken, not typed
Verified StandardIncluded in every package
ANSWER ENGINE OPTIMIZATION →AI SEARCH & CITATIONS#03
AI citations (GEO)
Entity and schema work, llms.txt, AI crawler access, and getting your brand named alongside the ones buyers already trust, which is what decides whether ChatGPT and Perplexity name you.
✦Structured so AI systems can retrieve your pages
✦llms.txt and machine readable data
✦AI crawler access for GPTBot and ClaudeBot
✦Tracking whether you get named, and for what
Verified StandardIncluded in every package
GENERATIVE ENGINE OPTIMIZATION →Core Capability Suite
call me if you need:
Every package is built from these. Which ones you need, and in what proportion, is what the first call is for.
llm & answers
ai search (geo)
- ChatGPT & Claude Citations
- Perplexity AI Search Visibility
- Generative Engine Optimization
- Answer Engine Strategy (AEO)
- LLM Knowledge Graph Mapping
Verified SystemActive
intent & gaps
serp intel
- High-Intent Buyer Discovery
- Competitor Gap Reverse-Eng
- Commercial Intent Clustering
- Semantic Entity Mapping
- SERP Feature & Snippet Wins
Verified SystemActive
structure & ux
on-page & schema
- Clean HTML5 page structure
- Custom JSON-LD Rich Schema
- CTR-Engineered Meta Titles
- Internal Authority Link Graph
- Next.js SSR & DOM Tuning
Verified SystemActive
authority clusters
e-e-a-t content
- Google E-E-A-T Quality Systems
- Topical Authority Roadmaps
- High-Converting Hub Pages
- First-Hand Experience Proof
- Founder Thought Leadership
Verified SystemActive
entity trust
authority & pr
- Named alongside brands buyers trust
- Strategic Digital PR Outreach
- Contextual Entity Backlinks
- Unlinked Mention Recovery
- Referral & Authority Growth
Verified SystemActive
pipeline & roi
growth analytics
- Live Search Console Tracking
- Organic Pipeline Attribution
- Keyword Position Trajectory
- Multi-LLM Citation Share
- Actionable Monthly Sprints
Verified SystemActive
Tangible Business Value
OUTCOMES YOU CAN EXPECT
Measurable organic search gains, AI assistant visibility, and technical site performance built to drive sustainable business growth.
01 // ORGANIC LEADS & REVENUE
CAPTURE HIGH-INTENT BUYERS SEARCHING FOR YOUR SOLUTIONS
One job per page, matched to what the person searching actually wants, so the pages a buyer lands on are the ones built to sell to them.
High-Intent Traffic
Qualified Buyer Conversions
02 // AI SEARCH & GEO CITATIONS
GET CITED & RECOMMENDED BY MODERN AI ASSISTANTS
Establish entity presence across ChatGPT, Perplexity, Claude, and Gemini so your brand is cited as the authority when users ask AI engines for recommendations.
AI Search Visibility
Multi-LLM Cited
03 // DOMAIN & TOPIC AUTHORITY
BUILD TRUST WITH AUTHORITATIVE E-E-A-T CONTENT
Replace generic filler with high-trust content structured around Google's E-E-A-T guidelines, establishing long-term category leadership and search rankings.
✓ Intent-Matched Copy // ✓ E-E-A-T Compliance
04 // TECHNICAL SPEED & INDEXING
Clean indexing and a page that loads fast
Custom JSON-LD schema integration and Core Web Vitals optimizations ensure search engines and AI crawlers parse, index, and surface your pages smoothly.
✓ Custom Schema // ✓ Core Web Vitals Speed
05 // TRANSPARENT PERFORMANCE DATA
TRACK REAL PERFORMANCE WITH LIVE CONSOLE METRICS
Direct Google Search Console tracking and analytics reports verify keyword movement, impression spikes, and organic traffic growth without vanity metrics.
✓ Live GSC Reports // ✓ Verified Tracking
MUTUAL FIT, STATED PLAINLY
Who wins with this way of working
I would rather find out early whether we are a fit. Here is who this works well for, and who is better served by someone else.
MAXIMUM ROI FIT
IDEAL CLIENT PROFILE
Who This Service Is Built For
The teams I can help most, and where the work compounds fastest:
- SaaS & High-Growth Digital Products
Founders seeking a predictable inbound demo and trial pipeline without burning cash on rising pay-per-click ad auctions.
- B2B Engineering & Technical Consultancies
Firms with high contract values looking to establish global authority and capture high-intent commercial buyer queries.
- Sites with Impressions Needing Conversion
Sites already earning impressions that need better structure, rich result schema, and pages written to earn the click.
- AI-Forward Brands Preparing for GEO/AEO
Companies wanting their brand and solutions cited and recommended as the primary source in ChatGPT, Perplexity, and Gemini.
- Leaders Valuing Verifiable Search Console Data
Teams that prioritize raw Google Search Console growth milestones over vanity metrics and automated agency PDF reports.
Alignment: OptimalCompounding Equity ✓
MISALIGNED FIT
NOT A FIT
Who Should Not Hire Me
Expectations and business models that fall outside my organic search quality and technical engineering standards:
- Overnight 'Rank in 48 Hours' Seekers
Organic search is a compounding asset. Businesses demanding overnight miracles without waiting for Google crawl cycles.
- Scaled AI Content & Spam Farms
Websites mass-publishing unedited low-quality AI copy that violates Google's search spam and helpful content policies.
- Teams Unwilling to Resolve Technical Debt
Brands that refuse to fix slow server response times, broken JavaScript hydration, or render-blocking layout shifts.
- Spammy PBN & Cheap Backlink Buyers
Buyers of cheap link packages, rather than earning mentions alongside the brands their buyers already trust.
- Disengaged Projects Without Code/GSC Access
Engagements where developers or stakeholders cannot grant Google Search Console, DNS, or codebase collaboration access.
Alignment: Low ProbabilitySaves Time & Budget ✕
★
Ready to verify if your domain is a mutual fit?
I run a free 5 minute crawl check before taking on any new client sprint.
Google Guidelines Framework
THE E-E-A-T ENGINE
Experience, Expertise, Authoritativeness, and Trustworthiness. How I shape content and structures to pass Google's Search Quality Evaluator tests.
01 // E: Experience
I audit content to ensure it contains genuine first-hand perspectives, original screenshots, actual testing processes, and direct customer case studies, replacing generic automated text with authentic evidence.
Audit Focus: Original images, case studies, personal narratives
02 // E: Expertise
I build distinct creator profiles, verify and display credentials, and structure your website's content into deep, logically grouped topic clusters that demonstrate verified industry knowledge.
Audit Focus: Author schemas, credential bios, citation registers
03 // A: Authoritativeness
I implement semantic schema structures and support natural citation-building strategies to connect your brand as a leading, recognized authority in official topic registries.
Audit Focus: Link quality, brand mentions, entity schema
04 // T: Trustworthiness
I optimize website transparency, configure secure HTTPS connections, build explicit contact forms, and verify privacy compliance to secure user trust and site safety.
Audit Focus: Clear contact setup, page security, T&C pages
04 // T
Trustworthiness
I optimize website transparency, configure secure HTTPS connections, build explicit contact forms, and verify privacy compliance to secure user trust and site safety.
Audit Focus: Clear contact setup, page security, T&C pages
Experience
Expertise
Authoritativeness
Trustworthiness
Google, Ahrefs & Semrush Standard
MY 7-STAGE SEO PROCESS
Built on official Google Search Central guidelines, Ahrefs crawl diagnostics, and Semrush competitive intelligence. Click or hover on the spines below to inspect my step-by-step workflow.
01
Technical & Crawl Audit
Phase 1 // Diagnostic01
Technical & Crawl Audit
Using Google Search Console log reports, Ahrefs Site Audit, and Semrush technical diagnostics, I conduct an in-depth audit to uncover indexation issues, crawl budget blockers, broken links, and site structure errors before making any changes.
Focus: GSC index logs, Ahrefs & Semrush technical health auditActive Step
02
Competitor Gap Analysis
Phase 2 // Intelligence02
Competitor Gap Analysis
I analyze your market space using Semrush Domain Overview and Ahrefs Content Gap tools. By reverse-engineering competitor rank strategies and backlink profiles, I pinpoint high-opportunity keyword gaps and low-hanging growth targets.
Focus: Semrush & Ahrefs content gap, SERP benchmarkingActive Step
03
Keyword & Intent Mapping
Phase 3 // Strategy03
Keyword & Intent Mapping
Aligning search query targeting with commercial buyer intent. Utilizing Semrush Keyword Magic and Ahrefs Keyword Explorer, I map beginner vs expert terminology to structure content around high-converting buyer queries.
Focus: Commercial intent, Semrush/Ahrefs query clusteringActive Step
04
Content & E-E-A-T Overhaul
Phase 4 // Quality04
Content & E-E-A-T Overhaul
Following official Google Search Central 'Helpful Content' and E-E-A-T guidelines, I replace thin AI copy with original research, first-hand proof, verified expert credentials, and structured topic clusters that earn domain authority.
Focus: Google Search Central E-E-A-T, helpful content standardsActive Step
05
Schema & AI Optimization
Phase 5 // Schema05
Schema & AI Optimization
Injecting custom JSON-LD schemas (Organization, Service, FAQ, HowTo) into the HTML structure. This allows search engines to generate rich snippets and ensures RAG AI search bots (ChatGPT, Perplexity, Gemini) accurately index and cite your brand.
Focus: JSON-LD Knowledge Graph, GEO/AEO bot citationsActive Step
06
Speed & Core Web Vitals
Phase 6 // Experience06
Speed & Core Web Vitals
Page speed is a confirmed Google ranking signal. I optimize code execution, server-side rendering (SSR), image compression, layout shift (CLS) fixes, and caching across all web frameworks to achieve 95+ mobile Lighthouse experience scores.
Focus: 95+ Mobile Lighthouse, LCP/INP/CLS Google parametersActive Step
07
GSC Tracking & Refinement
Phase 7 // Analytics07
GSC Tracking & Refinement
SEO is an evolving system. Using live Google Search Console metrics and Semrush Rank Trackers, I monitor query impression spikes, click-through rates (CTR), and keyword movements post-launch, iterating continuously to maximize organic ROI.
Focus: GSC performance tracking, Ahrefs & Semrush rank monitoringActive Step
01
Technical & Crawl Audit
Phase 1 // Diagnostic
Using Google Search Console log reports, Ahrefs Site Audit, and Semrush technical diagnostics, I conduct an in-depth audit to uncover indexation issues, crawl budget blockers, broken links, and site structure errors before making any changes.
Focus: GSC index logs, Ahrefs & Semrush technical health audit
02
Competitor Gap Analysis
Phase 2 // Intelligence
I analyze your market space using Semrush Domain Overview and Ahrefs Content Gap tools. By reverse-engineering competitor rank strategies and backlink profiles, I pinpoint high-opportunity keyword gaps and low-hanging growth targets.
Focus: Semrush & Ahrefs content gap, SERP benchmarking
03
Keyword & Intent Mapping
Phase 3 // Strategy
Aligning search query targeting with commercial buyer intent. Utilizing Semrush Keyword Magic and Ahrefs Keyword Explorer, I map beginner vs expert terminology to structure content around high-converting buyer queries.
Focus: Commercial intent, Semrush/Ahrefs query clustering
04
Content & E-E-A-T Overhaul
Phase 4 // Quality
Following official Google Search Central 'Helpful Content' and E-E-A-T guidelines, I replace thin AI copy with original research, first-hand proof, verified expert credentials, and structured topic clusters that earn domain authority.
Focus: Google Search Central E-E-A-T, helpful content standards
05
Schema & AI Optimization
Phase 5 // Schema
Injecting custom JSON-LD schemas (Organization, Service, FAQ, HowTo) into the HTML structure. This allows search engines to generate rich snippets and ensures RAG AI search bots (ChatGPT, Perplexity, Gemini) accurately index and cite your brand.
Focus: JSON-LD Knowledge Graph, GEO/AEO bot citations
06
Speed & Core Web Vitals
Phase 6 // Experience
Page speed is a confirmed Google ranking signal. I optimize code execution, server-side rendering (SSR), image compression, layout shift (CLS) fixes, and caching across all web frameworks to achieve 95+ mobile Lighthouse experience scores.
Focus: 95+ Mobile Lighthouse, LCP/INP/CLS Google parameters
07
GSC Tracking & Refinement
Phase 7 // Analytics
SEO is an evolving system. Using live Google Search Console metrics and Semrush Rank Trackers, I monitor query impression spikes, click-through rates (CTR), and keyword movements post-launch, iterating continuously to maximize organic ROI.
Focus: GSC performance tracking, Ahrefs & Semrush rank monitoring
DEEP DIVES: CASE STUDIES
Packages and pricing
What it costs, before you call me
Fixed, in US dollars, and published. You are paying for the work rather than for an agency around it: no account manager, no sales team, no office and no junior learning on your site. Every hour you buy is a specialist working on your search visibility, and the rate you agree is the rate you keep for the length of the engagement.
$400 · One time
Audit and ranked plan
The free tool runs 205 automated checks. This is me reading that result next to your Search Console and your three closest competitors, then writing the plan: the five fixes that will move revenue, in order, with the reason each one matters to your business rather than to a checklist. Includes a 45 minute walkthrough.
Delivered in 5 working days
$1,500 · One time
Audit and fix
Everything above, and then I build it. Technical fixes, schema, page structure, titles and headings, and rewrites on the pages already sitting just off the first page. I work in your repository in Next.js, React and TypeScript, or alongside your developer if you have one.
About 6 weeks, one revision round
$1,200 · Monthly
Ongoing search work
Technical, on-page and off-page work every month, including the digital PR and brand mentions that decide whether an AI model is willing to name you. You get Search Console reporting plus tracking of how you appear when a buyer asks an assistant about your category.
3 month minimum, then 30 days notice
Common Questions
Questions about price
How can one person cost less than an agency?
Because there is no agency. No account manager relaying your questions, no sales team, no office and no junior being trained on your site. You are paying one specialist for the hours that go into your search visibility and nothing else. The rate reflects the overhead I do not carry, not the depth of the work.
Are the prices really fixed, or is that a starting figure?
Fixed for the scope we agree on the call. If the work turns out to be larger than we both thought, I tell you before I start it and you decide. I do not send a bigger invoice than the number you agreed to.
What is the difference between the free audit and the $400 one?
The free tool at seoaudit.imvasa.dev runs 205 automated checks and gives you a shareable report. The paid one is me reading that report next to your Search Console and your competitors, deciding which five things actually matter for your business, and explaining why on a call. The tool finds issues. The paid audit tells you which ones are worth your money.
Do you take payment in USD, and how does it work?
Yes, all prices are in US dollars. One time packages are half up front and half on delivery. Monthly work is invoiced at the start of each month. I work with teams in the US, UK and Europe and bill in their currency's usual way.
Do you offer anything free for non-profits?
Yes. If you are a verified non-profit working on environmental, educational or social causes, I will do the technical audit and the fixes at no cost. Email me with a link to your registration and your site.
How long before I see results?
Technical fixes show in Search Console within two to six weeks. Ranking movement on competitive terms takes three to six months. AI citations are the least predictable of the three. I will not promise you a position, and I will tell you on the call which of those timelines your situation is.